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Overseas tourists can't resist the Tassie temptation

Tourism Tasmania Cradle Mountain

Tourism in Tasmania is skyrocketing, according to the data released today. 

The number of international tourists visiting our humble state has soared faster than any other Australian state or territory.

Data from Tourism Research Australia shows 307,000 overseas visitors came to the Apple Isle in the year to September 2018, an increase of 15 per cent on the 12 months prior

In comparison, Victoria experienced six per cent growth, while NSW rose by just three per cent. 

Overall, Tasmania welcomed 1.3 million visitors in the year ending September 2018, an increase of four per cent. 

Tasmania's regional areas were also some of the biggest winners, with almost 70 percent of all visitors spending time outside of Hobart.

The Cradle Coast region was one of the biggest areas with something to show for this, with five per cent more visitors than the previous year. 

“There is much to offer, and the Cradle Coast Authority’s (CCA) small but hardworking team has implemented a strategic and focused approach to showing off the Cradle Coast," said Cradle Coast Authority CEO Daryl Connelly.

"Tourism operators and staff from the region’s nine councils have been working exceedingly hard alongside us, and truly deserve a pat on the back.”

Across the state over the twelve month period, Tasmania welcomed 40,500 more international visitors than the year prior, an increase of 15 per cent.

Premier Will Hodgman says that the current figures show why now is not the time to put a brake on Tasmania's tourism industry. 

"Tourism is one of Tasmania’s great competitive strengths, supports over 38,000 jobs in every corner of the State and is a major reason why our economy is the fastest growing in the nation," he said. 

Tourism Industry Council Tasmania CEO Luke Martin agrees, saying without the strong growth in international visitors, the state would probably be experiencing negative visitor growth instead. 

"The reality is the strong growth in international visitation to Tasmania has off-set a softening in some of our traditional domestic visitor markets and a sharp decline in visiting friends and relatives to the State," he said. 

"1% growth in visitor numbers is well below Tasmania’s long-term rate of visitor growth at 4% and shows why we cant take indefinite tourism growth for granted." 


 MAIN IMAGE: Cradle Mountain, Tasmania by Nicolás Boullosa on Flickr. CC 2.0.

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